Studying the Advanced Diploma in Fashion Marketing with Raffles Design Institute
Introduction
The aim of the program is to enable students to develop effective design solutions for design problems as well as being able to develop a personal style of design and design asthetics. The curriculum of the program will be delivered in a mix of teaching tactics ranging from lectures, demonstrations and seminars to tutorials and various assessment methods including assignments, presentations, design portfolios, research and development, projects, quizzes and examinations. Throughout the program, emphasis will be put on the conceptual abilities and aesthetics sensibilities of the students.
Terms and Modules
Term 01
Color Theory and Design Principles for Fashion
Marketing Foundation
Fibers and Textiles
History of Costume 1
Term 02
Computer Graphic Skills FMM
History of Costume 2
Academic Research and Communication Skills
Technical Drawings (Garment Typology)
Term 03
Digital Photography
Fashion Marketing and Merchandising
Market Research
20th Century Styles and Trends
Term 04
Introduction to Brand Management
Integrated Fashion Communication 1
Buying Principles
Product Development
Term 05
Fashion Coordination and Promotion
Consumer Behaviour
Human Resource Management
Financial Management
Term 06
Global Supply Chain Management (Fashion Buying)
Sensorial Marketing
Term 07
Fashion Marketing Project 1
Fashion Journalism
Term 08
Fashion Marketing Project 2
Industrial Attachment